The Importance of Animated Explainer Videos in Business

Explainer videos have exploded the market with their popularity due to their easy affordability and high effectiveness in mounting a business. Their main aim is to educate the customers about the business and extend the brand name deeper into the intended market. An impact created by a video is always higher than that of a text as it has a story to tell which relates to audience easily. Explainer videos are quite popular these days with businesses who are trying to reach out to their target audience via promotions online.

What are animated explainer videos?

As the name implies, animated explainer videos are compiled audio and visual illustrations which can be used for demonstrating a problem and its solution, presenting flow of a process or helping understand complex data to the customers. They can also be used for a systematic walk-through of a website or a mobile application showing all the services offered by the site or uses of the application. Depending upon the requirement they may contain either of the following elements – animated characters, illustrated graphics, numbers, text, statistics or screen recordings with embedded animations and sound effects.

Types of Animated Explainer Videos

There are five types of animated explainer videos:

Animated videos with characters – these videos contain animated characters and are made from the customer point of view. A story is told using these animated characters explaining the problem and showing how your solution can fix that problem. Live characters help the customers to easily relate with them.

Animated videos without characters – these types of videos use illustrated graphics and are good for demonstrating the flow of a process.

Website and web app videos – these videos mainly use screen recordings which are presented in a systematic step by step walk through of your website or web application. These videos are the best way to show customers what your services are all about before they wish to sign up and avail those services.

Mobile app videos – these videos mainly use screen recordings which are presented in a systematic step by step walk through of your mobile application. These videos are the best way to show customers what your application does before they wish to register and buy it.

Video-Graphics – these videos are mostly informational kind created using numbers, text and statistics and sometimes with embedded animation and sound effects. They are used to make the customers understand complex data in a visual way.

Advantages of using animated explainer videos

The main objectives of using animated explainer videos are firstly, they are excellent marketing techniques. Secondly, they help in boosting up the sales of a business by increasing its popularity in the market. There are high chances of grabbing people’s attention by supporting a product with a video than a product without one. Finally, the explainer videos with high number of views, rank better in Google search, thus, gain easy and instant attention of customers who want to quickly understand and buy a certain product. They have a potential to create an instant connection with the target audience.

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About shazid

The author is a part of one of the leading SEO companies who has been working on various International projects. He expresses his views regularly through his personal blog.
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